Joe’s – Part 4

Nestling in a quaint little alley all but a stone’s throw away from the regular humdrum of life, stands Joe’s. With a history traversing over two decades, Joe’s is quite popular with the townies.  As I made my way through the sea of people, lost in my canopy of thoughts, little did I expect to …

Path of redemption – Part 5

An analysis of James’ almost failed venture threw out a lot of rudimentary mistakes that most designers fail to perceive. In a relentless pursuit to create beauty, the beasts that cause a crisis are commonly overlooked. The issue with James was just the same. But then, aren’t designers and creators of brands entitled to just …